Alera is new beauty brand and products company striving to bring both the end consumer and the "pros" with the unrivaled selection of beauty products.  

The idea was simple: Great Products, Great Prices, Great Selection!

We began our journey by developing depilatory products to service the needs of body waxing studios. Why? Well, a founding member of Alera owned beauty business and experienced lack of consistency in waxes available in the market.  What we discovered along the way is that we had a great product to share with the world. And why stop there? We are committed to expanding our selection of quality goods.  Our objective is to be our customers  preferred source of beauty products, cosmetics, fragrances, brushes, and professional supplies and tools from established and rising brands.